LIFTOFF: The Rise of Smarter Strength Equipment

LIFTOFF: The Rise of Smarter Strength Equipment

OK, let’s try something.

Pick a product that you use frequently – any product. It could be your phone, your car, your computer, your TV… You get the point.
Now, rewind time and think about your product 10 years ago, 15 years ago, or even 20 years ago.   Is it the same today as it was back then? Does it work the same way? Has it improved?
The obvious answer to any product in today’s world is it has changed and it more than likely has improved quite a bit.  We’ve come to expect it.  Regardless of what product you chose, more than likely, version 2.0 was better than the original.  In most cases, the product you chose (assuming it was even around 20 years ago) might be almost unrecognizable beside today’s model.  Isn’t technology an amazing thing?

Now, think of the same scenario, but the product is the Arm Curl machine at your gym.  Is it the same as it was 10, 15, or 20 years ago?  Does it work the same way? Has it improved?

It’s odd. While everything else was zooming past us in light speed over the past couple of decades, the equipment at our gym pretty much stayed the same. Consider this: If you put the Arm Curl machine from a 2 decades ago right smack next to the one in your gym today, how much different would they be? Outside of the ‘style’ and ‘look’, functionally, in most cases, they’d be very similar.  There might be a flashy new QR code and upholstery color, but the mechanics of the actual exercise motion are probably nearly identical.

So, what’s the difference? For starters, everything else has gotten smarter.  Your phone, your car, your computer, and even your TV.  At the functional level, every one of those products has gotten “smarter” to make your results more desirable.

PRIME Fitness is on a mission to do the same thing to your fitness equipment. While other companies have resorted to LED screens, rep counters, and flashing lights, PRIME has enhanced the actual functionality of the machine to provide unmatched versatility and functionality that yields better results.

There is no other product in the Strength Equipment market that can do what PRIME SmartStrength® technology does. Period.

SmartStrength offers 5 resistance patterns that allow a user to target load a particular portion of the range of motion. In other words, with SmartStrength, you can train with 5 totally different resistance profiles on a single machine.  Why is that important? First, it allows you to focus your training in the part of the range you are the weakest.

For example, most people are weakest in the shortened position, meaning when the muscle is fully shortened (or contracted), it has the least output potential.  So, on a traditional piece of equipment, a user could only challenge the rest of the muscle with the maximum load possible in the shortened position. That means the rest of the muscle was not maximally challenged.  With PRIME, that same user could manipulate the strength curve via SmartCam Setting #2 (peak resistance at the end of the range) or #4 (peak resistance between the middle and end of the range) to create a more customized resistance profile to challenge the muscle at each point the range of motion.  That means the entire muscle was maximally challenged.

It’s a huge deal.  But honestly, isn’t it technology you’d expect in 2018?

Folks, simply put, whether you’re trying to get functionally fit, or put on additional muscle mass, PRIME Fitness is the smarter solution.

Contact us today with questions about how PRIME SmartStrength Technology can take your gym to an elite level.



  • Team PRIME






My PRIME With… Dan Greenbaum – PRIME Customer

My PRIME With… Dan Greenbaum – PRIME Customer

This My PRIME With… features Dan Greenbaum, the Owner of The Gym at Prospect, located just outside of Denver, CO.  Dan has outfitted his gym with a wide variety of PRIME equipment that covers pieces from nearly every category of the PRIME portfolio of products.  In this My PRIME With… we dig deeper into Dan’s background, his passion for fitness and why he is a believer in PRIME equipment.

Without further ado, here is My PRIME With… Dan Greenbaum. 

PRIME: Dan, you are the owner of The Gym at Prospect.  Tell us about the gym and why you decided to become a gym owner.

Dan Greenbaum: I have always loved fitness. I was a competitive hockey player throughout my youth all the way up to college. When I was 13 years old, I asked my parents if I could get a personal trainer and a membership to our local gym as I wanted to get stronger for the upcoming hockey season. I literally remember as soon as I was done with my first personal training session I fell in love with lifting weights. As soon as I got into college I started bodybuilding, and my love for building muscle only got greater. In college I wanted to go into medicine, but fell so in love with the way muscles contract and how biomechanics worked, I decided to major in exercise science. While in college, I also found that I loved not only training myself but my friends. I decided to get certified as a trainer and started training clients while finishing school. As soon as I graduated from college, I started training full time and my dream was to be able to open a gym one day. As the years passed, I wanted to create a gym where I could offer the best equipment, the best training environment, and the best personal training, so that I could help as many people as possible. About 2 years after I graduated from college, I was working as a trainer at a local gym and met my wife, who was also just as passionate about fitness as I was, and she also wanted to create a gym with the same ideology that I had dreamed of. In 2011 we got the chance to make our dream a reality, so we went for it, and that’s how The Gym at Prospect got started.

PRIME: You’ve decided to add a very wide assortment of PRIME machines and accessories to your gym.  How did you hear about PRIME, and what ultimately made you choose to bring in PRIME in such a big way?

Dan Greenbaum: Its funny, back at the first gym I ever trained at they had a Strive bicep curl and a Strive lying hamstring curl machine.  I remember back then how much I loved those two pieces. Fast forward 20 years. As I love learning and trying to continue to educate myself as much as I can, I found Ben Pakulski and his MI40 gym. I knew right away that Ben was it, he was THE guy that I wanted to learn from and he knew how to create the best facility. And of course, we all know BPak loves his Prime equipment. I eventually began working with my strength coach, Joe Bennett…he is my yoda! When he uses pieces of equipment, it’s for a reason and a purpose! So, that gave me all the reason I needed to go with PRIME.

PRIME: On the personal side, tell us a little bit about your own fitness goals.  What has your fitness journey been like to date, and do you plan to take in the future?

Dan Greenbaum: To piggyback on what I mentioned above, since college I have competed as a bodybuilder, which I absolutely love. I enjoy the process, seeing how by body can change from week to week, all the way up until a show.  But I would say my main fitness goals now continue to be to create the best, and most systematical and muscular physique that I can.  I love to learn, and I will continue to learn how to better structure my diet and training, and how to pick better exercises for the way my body is built, as well as work on how I execute those movements.

PRIME: For people reading this that might be struggling with plateauing, what advice would you give them to keep raising the bar?

Dan Greenbaum: Really what has helped me is understanding what each muscle does, what its function is, and constantly relearning how to execute specific movements correctly. I think what has also helped is a better understanding of how to fit my body to machines and exercises instead of the other way around. Too many people get attached to the thought that there is one magic exercise or workout program that is “the best” at getting results. Instead, you need to learn what works best for you, and how to actually execute each exercise correctly.

PRIME: OK, you can pick 3 training partners for one week, they could be anyone in the history of the world, who would they be and why?

Dan Greenbaum: This answer is going to sounds really boring. I would choose Ben Pakulski, Joe Bennett, and Tom Purvis.  Even though Joe is my current coach, I cannot think of anyone I would rather spend a week training with. He knows my body, he also knows how hard to push me and where I need the most work. Since I live in Colorado and he lives in Tampa, I have not got a chance to train with him in person. I do send him videos of all my exercises and he gives me weekly insights on how to perform them better and also calls me out if I’m not working hard enough. I would train with Ben for the same reasons: the knowledge, and just learning my limits without just pushing weight from A to B. I would want to train with Tom Purvis to learn the biomechanics behind each movement. Like I keep stating – I love to learn, and who best to learn from then Tom himself.

PRIME: Last question,  for anyone considering bringing PRIME equipment into their facility, what makes PRIME the right choice for strength equipment?

Dan Greenbaum: The reason I choose PRIME is because too many people only train in the mid-range of each exercise. For the majority of my members, they don’t really even know the difference among the different points of a range of motion or even understand what a strength curve is.  I wanted to be able to offer my members a better workout experience that would allow them to train through all ranges of motion. All they needed to understand is how to set the CAM on each piece of Prime and go. This has worked perfectly! Some of my members want to know the “why” behind the settings, but the most common thing I hear after members go through each piece is “whoa, I really feel like this exercise hit the whole muscle!” For me, this is great. As an exercise science nerd, I understand why PRIME equipment offers such a more complete workout for the trained muscle and can give my clients better, more effective workouts.




BPAK WEB SERIES | Spend The Week Learning From IFBB Pro Ben Pakulski

BPAK WEB SERIES | Spend The Week Learning From IFBB Pro Ben Pakulski

This week, all week.  It’s BPAK week at PRIME.

Last month was one of the most exciting months we’ve ever had at PRIME. The hype around the Open House Week at …destination DALLAS, TX was epic. Some of the biggest names in the fitness industry got to experience PRIME for the first time (and fortunately for us – they all loved it).  PRIME was shared, storied, tweeted and uploaded to hundreds of thousands of people new to PRIME. Like we said, super exciting.  With that, however, comes the ‘once chance to make a first impression’, so we thought it was important to take some time to really explain what makes PRIME equipment so unique.  Who better to deliver that message than our good friend, Ben Pakulski.  Ben is revered as one of the brightest minds in the world of strength training.  Upon his own admission, his very successful bodybuilding career was fueled by his exercise science background and ‘intelligent training’ philosophy.

At his gym, MI40 Gym in Tampa, FL, BPak has been training on PRIME equipment for the past 2 years, and he has a lot of it.  MI40 Gym features a wide rage of PRIME equipment, with 20+ pieces of plate loaded and selectorized, a PRIME Steel Rack and a variety of PRIME accessories. So, like we said, who better to train the staff and members at …destination DALLAS, TX. We couldn’t think of anyone.

We set up some cameras and shot the entire 2 hour session and developed a 6 part web series.  This week we will be releasing a new part everyday from 09/11/17 to 09/16/17.  Part 1 was released today.  Check it out below!


Destination Dallas TX | PRIME Fitness: “It Does Something Different”

Destination Dallas TX | PRIME Fitness: “It Does Something Different”

If we’ve said it once, we’ve said it a thousand times… ‘the best gyms in the world choose PRIME’.

Here’s just one more example of why truer words have never been spoken. Check out Destination Dallas TX.  Destination Dallas TX is one of the most sought after and traveled to gyms in the country. Destination is the home base gym for popular apparel brands GASP and Better Bodies, and home to a laundry list of IFBB & NPC pros, professional athletes and world class trainers; Destination Dallas TX is the epitome of what it means to be a world-class training facility.

In early 2017, Destination Dallas TX was in need of a new Leg Extension machine.  So they did what any good gym should do, they asked their members what they wanted.  Apparently, the word was out, and the PRIME Plate Loaded Leg Extension was on order.   Shortly after receiving the piece, the PRIME Team visited the gym to ‘train the trainers’ on how to get the most out of this new piece of technology.  The team at Destination Dallas TX loved the piece, the members loved the piece and it wasn’t long before conversations started about bringing in more PRIME at Destination Dallas TX.

Fast forward a few months… Destination Dallas TX is now home to over 15 pieces of PRIME equipment and a variety of accessory items (You can check out a killer time-lapse video of the install HERE).

So, why do the best gyms in the world choose PRIME? Greg McCoy, Global Marketing Manager for GASP, Better Bodies and Destination Dallas TX, explains why bringing in PRIME equipment was so important. “It’s different. You have to differentiate yourselves, and the equipment is different. Not just because it’s flashy or because the color green looks really good. It’s literally different. It does something different.”  (Check out the entire video HERE) 

The difference Greg is referring to is PRIME’s SmartStrength technology. Where a traditional strength machine places a consistant load throughout the range of motion, a PRIME machine goes a step further – check that – a PRIME machine goes 5 steps further.  With PRIME’s SmartStrength technology, a user can move the peak resistance throughout the range of motion via 5 different settings. In other words, with PRIME, you can customize your reps to suit your training objectives.

Here’s a great example:  In a recent visit to Destination Dallas, IFBB Pro Ron Partlow hit back.  Ron’s training objective was focusing on his lats, and more specifically, his lower lats.  In one set on the PRIME Extreme Row, Ron was able to move the peak resistance to the end of the exercise motion (the peak contraction at the top of the motion) to really emphasize the squeeze in the lower lats.  No bands, no chains, no gimmicks – he simply added weight plates on the bottom peg of the TorqueArm (Setting #2). By doing this, the machine added resistance at the end of the motion, where he wanted to focus his effort.

It’s this kind of versatility that makes PRIME equipment the most effective and efficient equipment in the world.

Still not a PRIME believer? It’s OK, no amount of explanation can replace a workout on PRIME.  Shoot us an email to and we’ll connect you with the facility nearest to you that has PRIME equipment.  You’ll be glad you gave it a try.

Till next time | #FindYourPRIME


My PRIME With… Kyle Flick – Team PRIME

My PRIME With… Kyle Flick – Team PRIME

This month we are bringing you the 3rd edition of My PRIME With… a monthly blog series where we ask a friend of PRIME’s a few questions, aimed at getting a little more information into how they find their own PRIME.  This month we are flipping things around a little bit, and putting the spotlight on one of our own, PRIME team member, Kyle Flick.  Kyle is an important guy, his job is one of (if not) the most important jobs at PRIME. We wanted to hear from Kyle himself about his position, life at PRIME and his own fitness journey.

Without further ado, here is My PRIME With…. Kyle Flick.  

PRIME: Kyle, what is your role at PRIME and how long have you been with the company?

Kyle Flick: I am one of the main Assemblers.  It’s my job to put all the pieces together to create a single piece of PRIME Fitness equipment.  The ‘hand’ in handmade? That’s me. I have been working at PRIME for 2 years as of June.

PRIME: What is the best part of your job at PRIME?

Kyle Flick: As an Assembler, my job can be straightforward, and at times complex.  I love that aspect of it. I also love knowing that the machines I build will ultimately be used to make someone healthier, and lead a more energetic lifestyle. Knowing that the work I am doing is enabling people to be the best they can be… no doubt that’s the best part.

PRIME: As a gym goer/strength enthusiast, how, if at all, has working on PRIME equipment changed the way you approach your own personal training?

Kyle Flick: I’ve historically been a l free weight lifter and was when I began working at PRIME. I didn’t really like the idea of working out on ‘strength machines.’  But once I experienced how divergent these machines are, and the way they can break down the muscle with the adjustability of the SmartCam and TorqueArm, my perception of ‘strength machines’ has changed.  There really isn’t anything else in the world like PRIME Fitness equipment.  That’s pretty awesome.

PRIME: For readers out there considering PRIME equipment for their gym, what can you tell them about the work and quality that goes in to each piece of PRIME equipment? 

Kyle Flick: That’s easy, simply put: “You get what you pay for.” I have a front row seat as to how these machines are made. Each piece is truly handcrafted –  from bends and welds, to powder coat and assembly, each piece is meticulously built and inspected before it ships out – and we’re proud that every element of the process is done in the USA!

PRIME: Lastly, we use the phrase ‘Find Your PRIME’ a lot around here, what is your personal PRIME? What drives you in the gym and what motivates you at work?

Kyle Flick: For me, I feel like I am at my best (or in my PRIME) when I am focused on being positive. Purposefully looking for the good in situations.  Keeping a positive mindset plays a critical role in a lot of things in life, and the gym is no exception. So, I really try to stay focused on my goals and remain optimistic about the outcome. I feel like the positivity keeps me motivated to keep moving forward. That’s probably the other part of my PRIME – setting goals.  Each morning I remind myself of the goals I’ve set for myself, whatever they may be, and what it will take to reach them.







Enter To WIN: PRIME My Gym Facebook Contest

Enter To WIN: PRIME My Gym Facebook Contest

Today kicks of the start of the #PRIMEMyGym giveaway!  Contest registration is now open on the PRIME Facebook page and will remain open through the end of the month (July 31st, 2017).

One lucky winner will receive a PRIME Pack that includes the following items:

  • One (1) pair of PRIME RO-T8 Handles
  • One (1) PRIME Squat Wedge (degree of their choice)
  • One (1) PRIME T-Shirt
  • One (1) PRIME Cyclone Cup

Entry is simple, just visit the PRIME Facebook page (CLICK HERE) and click on the “Contest” tab on the left of the page.  Follow the prompts and you’re entered, it’s that easy!  One winner will be randomly selected after the contest closes on August 1st, 2017.

Enter today to #WinYourPRIME!