PRIME News

Enter To WIN: PRIME My Gym Facebook Contest

Today kicks of the start of the #PRIMEMyGym giveaway!  Contest registration is now open on the PRIME Facebook page and will remain open through the end of the month (July 31st, 2017). One lucky winner will receive a PRIME Pack that includes the following items: One...

read more

My PRIME With… Mark Coles – M10 Gym

Welcome to the 2nd edition of My PRIME With... featuring Gym Owner, Physique Coach, Bodybuilder and PRIME Athlete - Mark Coles. Mark is the owner of M10 Gym in Nottingham, United Kingdom.  Mark's passion for fitness and helping others is infectious. So, we wanted to...

read more

Mark Coles Explains The Benefits of PRIME RO-T8 Handles

Mark Coles is the Owner & Founder of M10 Gym in Nottingham, United Kingdom. He's one of the top trainers and brightest minds in the fitness industry. Mark and his team at M10 have been using PRIME RO-T8 handles over the past 6 months - helping their clients reach...

read more

PRIME Feature Friday: PRIME Steel Rack

If you didn’t already know, each Friday (well, most Fridays) we post a new video to the PRIME YouTube Channel (check it out HERE and be sure to hit “subscribe” to be notified of new uploads) that puts the spotlight on a single piece of PRIME equipment.  It’s our way...

read more

My PRIME With… IFBB Pro Ben Pakulski

Welcome to the first edition of “My PRIME With…”. Each month, we will feature a PRIME customer, friend or employee to uncover what motivates them, their training philosophies and where their sights are set for the future.  Who knows, hearing their story might help you...

read more

The Achieve Fitness Story: Winning By Being Different

What can a locally owned and operated gym do when the big gym chains come to town?  With the continued growth of national and regional gym chains, it’s becoming increasingly more difficult for privately owned local gyms to compete against the big marketing budgets and...

read more

PRIME Equipment Featured in Men’s Health Gym Bible

It’s becoming easier and easier to #FindYourPRIME. In large part because more and more people are learning the advantages only PRIME can offer. Men’s Health, the world’s largest men’s magazine, recently launched the 2nd Edition of their popular "Men’s Health Gym...

read more

PRIME 2017 Trade Shows: Photo Review

It’s been a wild month for the PRIME team.   Over the past 30 days, PRIME exhibited at two of the largest fitness trade shows in the world – IHRSA and FIBO.  Here’s a photo update of what went down at both shows. IHRSA – Los Angeles, California The PRIME team flew out...

read more

Find Strength In Numbers, Find Your PRIME.

The Best Gyms in the World Choose PRIME. If you haven’t heard of PRIME Fitness yet, it’s probably because the company is less than 2 years old, but don’t be fooled by the newness, PRIME is turning a lot of heads in the fitness world. Important heads too. It seems like...

read more

IFBB Pro Ben Pakulski partners with PRIME Fitness

PRIME Fitness, an American made strength equipment company, has partnered with Canadian born IFBB Pro Ben Pakulski. The partnership positions the world-renowned bodybuilder as a brand ambassador for the rapidly growing strength brand. The partnership comes on the...

read more

PRIME Fitness: Poised for Success

PRIME Fitness USA is a company ready to prove itself. The PRIME brand may seem like a newcomer in commercial gym equipment, having just hit the market in October 2014. However, it is part of a proud legacy of innovative and well-known fitness technology. The PRIME...

read more