PRIME Fitness USA, a new commercial and home gym equipment brand, will be launching 3 new lines of selectorized strength training machines at the International Health, Racquet, & Sportsclub Association (IHRSA) 2015 convention in Los Angeles. From March 11th-14th, PRIME will be showing off their new weight machine lines: Evolution, Hybird, and Legacy. In addition to selectorized machines, PRIME manufactures plate-loaded machines, rigs and racks.

PRIME is owned and manufactured by Specialty Fitness Systems (SFS) in Franklin, PA. The company had been the sole manufacturer for Strive Fitness for years, but after SFS acquired Strive’s patents, the company developed PRIME. The new commercial gym equipment combines SFS’s manufacturing prowess and the innovative cam system Strive was known for, aptly renamed SmartCam.

The SmartCam allows users a variety of resistance selections at different points within an individual exercise motion. With the resistance set at any of 9 options on the cam, users can pinpoint the workout onto a specific stretch of their muscle, helping greatly with spot muscle training or rehabilitation.

Beyond selectorized and plate-loaded machines, PRIME offers racks fit for a Steeler.  PRIME Fitness is a proud training partner of the Pittsburgh Steelers.  Garrett Giemont, Strength and Conditioning Coach for the Pittsburgh Steelers, will also be at the PRIME booth at IHRSA 2015 to show convention attendees how the Steelers get pumped with PRIME.

So check out Booth #1447 if you can make it to IHRSA 2015, March 11-14th in Los Angeles. Or for more information about PRIME Fitness USA, email info@primefitnessusa.com.