Find Strength In Numbers, Find Your PRIME.

Find Strength In Numbers, Find Your PRIME.

The Best Gyms in the World Choose PRIME.

If you haven’t heard of PRIME Fitness yet, it’s probably because the company is less than 2 years old, but don’t be fooled by the newness, PRIME is turning a lot of heads in the fitness world. Important heads too. It seems like the biggest and best gyms in the world see something special about PRIME equipment. Last year, Ben Pakulski’s MI40 Gym in Tampa, FL installed over 20 units of PRIME equipment, spanning their selectorized, plate loaded and PRIME Steel rack offerings. Most recently, Dana Linn and Rob Bailey have also added a wide range of PRIME equipment to their ever expanding Warhouse Gym in Reading, PA.

So why are these gyms choosing PRIME? If you ask BPak or DLB, it’s because “it’s the best equipment in the world.” Sounds cliché, but there is merit to their claim. PRIME is one of the few strength equipment manufacturers that are 100% made in the USA. From frames to weight stacks, every single piece of PRIME equipment is American made. In an industry plagued with imported, cheaply made equipment, a steadfast approach to quality is a fairly rebellious approach. But there is more to the PRIME story than quality, much more in fact. What truly separates PRIME from other equipment is their innovative approach to strength training. Enter SmartStrength(R)… a variable resistance technology that allows the user to manipulate the strength curve of a given exercise motion. With SmartStrength, the peak load (or resistance) can be moved through the entire range of motion, (beginning, middle or end) essentially allowing for muscle fiber recruitment of the entire stretch of muscle, from origin to insertion. PRIME’s SmartStrength technology is a real game changer in the strength equipment industry, where little to no true innovation has occurred in decades.

Strength in Numbers – How does SmartStrength work?

SmartStrength is featured on PRIME’s selectorized and plate loaded equipment, however the technology is cleverly engineered into each type of unit.

PRIME selectorized units feature a SmartCam that moves the peak resistance of the load by a simple adjustment of the cam lever. As the chart below depicts, on setting 1, the SmartCam places the peak load at the middle of the range (similar to any other piece of traditional equipment). However once moved to setting 2, the peak load is moved to the end of the range (shortened position), meaning the load is lighter in the start and progressively gets heavier through out the range. Setting 3 is the exact opposite, placing the peak load at the beginning of the range (lengthened position), meaning the load is heaviest at the beginning of the exercise motion and the resistance decreases through the range of motion.

PRIME’s Plate Loaded units also feature SmartStrength technology, however unlike the selectorized units, there is no SmartCam. Rather, the manipulation of the resistance curve is achieved by their unique 3-peg torque arm design. By simply loading the weight plates on a given peg (or a combination of pegs), the resistance can be placed at the beginning, middle or end of the motion. As the chart below indicates, when the weight is on the middle peg (peg 1), the load is in the middle of the range. Once moved to peg 2 or 3, the peak load is initiated at the beginning or end of the motion respectively.

“Our goal is to manufacture the best and most innovative equipment in the world, if we do that, we think people will notice,” said Jarrad Griffin, SVP of PRIME.   And notice they have, PRIME can be found in elite gyms all over the globe including Mark Coles’ M10 Gym in Nottingham, England and Tony Doherty’s Mecca gym in Melbourne, Australia. “Our technology is unique, that’s a good thing, but it also presents a set of challenges for us to penetrate the market,” Griffin continued. “When people truly understand what PRIME equipment does and the legitimate value it provides, it’s a simple recipe for success for the gym, their members, and PRIME.”

To learn more about PRIME and their SmartStrength technology, visit or email

IFBB Pro Ben Pakulski partners with PRIME Fitness

IFBB Pro Ben Pakulski partners with PRIME Fitness

PRIME Fitness, an American made strength equipment company, has partnered with Canadian born IFBB Pro Ben Pakulski. The partnership positions the world-renowned bodybuilder as a brand ambassador for the rapidly growing strength brand. The partnership comes on the heels of the inclusion of over 20 pieces PRIME equipment at Pakulski’s new MI40 gym in Tampa, FL. “With everything we did [at MI40], the intent is ‘best in the world’. The addition of PRIME and their variable resistance SmartStrength technology fits that methodology perfectly,” said Pakulski.

PRIME Fitness has been making waves in the fitness industry since late 2013 after the parent company, Specialty Fitness Systems, acquired STRIVE Strength and launched the PRIME brand at the Club Industry show later that year in Chicago, IL. PRIME has been turning heads, most notably with their patented SmartStrength® technology, which is featured on both the selectorized and plate loaded lines. “SmartStrength® is what separates us from the pack,” said Jarrad Griffin, Sr. Vice President of PRIME. “Giving users the ability to alter the strength curve of a given exercise is something only PRIME equipment can achieve [on selectorized and plate loaded units]. By moving the peak resistance to the beginning, middle or end of the exercise motion, SmartStrength® delivers total muscular exhaustion more efficiently and effectively than standard equipment, ultimately recruiting more muscle fibers in the process.” Griffin continued.

While the partnership with PRIME is new, Pakulski was already familiar with the SmartStrength technology. “My brain is constantly looking for ways to improve my workout efficacy and get the most out of every single set and every rep. When I turned pro in 2006, I stumbled upon STRIVE (now Prime), I was hooked. I started making calls to find out which gyms around me had this equipment. I found one, and signed up immediately. Truly understanding the full benefit of the technology took me a few months, but once I “got it”, my workouts improved dramatically and my results skyrocketed,” said the 2013 Arnold Classic Runner-Up. When I decided to open my gym, having STRIVE was an absolute MUST, so I bought 19 total pieces. Only 4 months later it was brought to my attention that PRIME was now making new equipment with the SmartStrength technology I literally jumped on the phone that day and ordered all the pieces I was missing,” said Pakulski.

“The partnership with Ben [Pakulski] is really a natural fit for us. We feel that his reputation as ‘the thinking man’s bodybuilder’, compliments our brand and SmartStrength® technology nicely. His deep knowledge of biomechanics and kinesiology and how it relates to our products provides us with credibility that is critical to building our brand globally. Moreover, his large scale reach via social media and other digital platforms offers a plug-and-play avenue to deliver our message/grow awareness around the world,” said Todd Prichard, PRIME’s Director of Marketing.

PRIME has their sights set on continued growth both domestically and internationally, and with the support of Pakulski, PRIME is looking forward with a very enthusiastic mindset. “The sky is the limit for us,” Griffin stated. “Through strategic partnerships like these, we feel that we’ve developed a recipe for success. Our entire team is committed to the growth of the company and we look forward to enjoying that ride with Ben.”

Pakulski also believes that PRIME has a bright future. “For anyone serious about building muscle, or improving performance, nothing even comes close to matching the potential for output and efficiency that this technology offers.”

For more information about PRIME, visit

For more information about Ben Pakulski and MI40, visit

PRIME Fitness: Poised for Success

PRIME Fitness: Poised for Success

PRIME Fitness USA is a company ready to prove itself. The PRIME brand may seem like a newcomer in commercial gym equipment, having just hit the market in October 2014. However, it is part of a proud legacy of innovative and well-known fitness technology.

The PRIME Story

PRIME was launched in 2014 by Specialty Fitness Systems (SFS). SFS was a company created by Specialty Fabrication and Powder Coating (SFPC), who since 2009 was the sole manufacturer for STRIVE, a leader in the strength training industry.
STRIVE is best known for their innovative cam technology, which provides users with a variety of resistance selections at different points within an individual exercise motion. With the resistance set at any of five options on the cam, users can pinpoint a workout onto a specific stretch of their muscle – helping greatly with spot muscle training, rehabilitation or just getting a total body workout faster.

In early 2014, SFPC acquired STRIVE’s cam technology and other patents and created SFS. Armed with the cam technology and a philosophy rooted in innovation, SFS launched PRIME. The new PRIME brand combines STRIVE’s cam technology with SFS’s innovation and manufacturing prowess to create three lines of selectorized machines: Evolution, Hybrid, and Legacy. Each machine boasts the aptly named SmartCam™ technology, and each selectorized machine includes easy weight changing with a pull & turn adjustment bar offering five-pound increments. PRIME also boasts a unique aesthetic, with modern features like perforated metal weight shields, metal frames and eye-catching green details.

A Robust Product Portfolio

Currently, PRIME offers 3 lines of selectorized strength training equipment, Evolution, Hybrid and Legacy. Each line offers a unique design while sharing unmatched functionality and durability.

The Evolution line by PRIME offers classic machines such as the Arm Curl and Chest Press, and includes a wide variety different machine options. The Evolution line also features a newly designed SmartCam, offering a more compact design with an increased strength curve. Perhaps the most unique feature of the Evolution line is its fully metal frame that provides a stark contrast to the tubular frames seen on most units on the market today. The design provides the stability and durability customers expect from PRIME, with a smaller vertical footprint and sleek visual appeal.

The Hybrid line by PRIME is a refreshing blend of innovation and performance. Hybrid units feature the original SmartCam, offering users five resistance options within each exercise motion – which offers an incredibly customizable workout in less time than traditional selectorized machines. With a sturdy all-metal construction, this line is as durable as it is unique. The PRIME Hybrid also features the easy-to-use add-on weight system, allowing users to add more weight with just the turn of a knob.

The Legacy line by PRIME is familiar to any STRIVE enthusiast. Like Hybrid, Legacy machines come equipped with the original SmartCam technology and feature a sturdy tubular design. Legacy units also offer customers an open or enclosed weight shield option. Currently, Legacy units are available in both selectorized and plate-loaded options.
Along with the selectorized equipment, PRIME also offers a complete line of plate-loaded units and a state-of-the-art functional trainer.

Rounding out the robust product portfolio is their PRIME Steel family of products highlighted by PRIME’s heavy-hitting rack products. PRIME Steel racks were designed with both the athlete and trainer in mind. Features like self-centering lock-in bench technology provides the lifter with the peace of mind that the bench is perfectly centered each and every time. PRIME Steel racks also feature a dedicated spotter entry/exit to the spotter platform, allowing safe and easy access in and out of the unit.

PRIME Partners With The Pittsburgh Steelers

“The acquisition of STRIVE’s cam technology is really what propelled the development of PRIME,” said Rod Griffin, President of SFS. “It provided us the opportunity to enhance the design and efficiency of the STRIVE cam that ultimately became our SmartCam technology, featured on the [PRIME] machines.” As an official provider of strength training equipment for the Pittsburgh Steelers, Melissa Griffin, CEO of SFS, has a long-term vision for expansion. “PRIME is positioned for vast growth opportunity. Our partnership with the Pittsburgh Steelers gives us invaluable real-time feedback and insight from professional athletes and strength coaches. That connection allows us to keep our finger on the pulse of trends and has already helped us develop new strength training equipment recently unveiled at IHRSA in 2015.”

Excellence That’s Made In The USA

PRIME’s unique, modern and industrial design underpins the stability, durability and quality that separate the equipment from its contemporaries. “With the design of the new PRIME lines, we wanted to create something that reflected the high quality and unique nature of the PRIME product,” said Melissa Griffin. When SFS designed PRIME equipment, usability was the critical goal. An example is the pull & turn add-on weight system that makes adjusting incremental weight effortless for users.
Along with the Evolution, Hybrid, and Legacy lines, PRIME also offers a variety of commercial gym products. PRIME’s state-of-the-art functional trainer features a dual weight stack system and adjustable arms that provide users with a nearly limitless number of exercise and workout options. The racks and rigs, arguably the most sturdy and durable units on the market today, are tested to the extreme by world-class athletes everyday – most notably in the weight room at the Pittsburgh Steelers training facility.

The team at SFS is proud that PRIME is one of the very few fitness equipment products made and manufactured solely in the United States. SFS manufactures all PRIME equipment at their newly renovated plant in Rouseville, PA. “Just like SFPC, it’s extremely important to us to keep all facets of the manufacturing and assembly of PRIME equipment here in the United States,” said Rod Griffin. “We are currently one of the very few fitness equipment companies who can say that. “Made in the USA” is important to us and we aim to do business in the communities in which we live and work.”

PRIME Fitness launches new strength training machine line at IHRSA 2015

PRIME Fitness launches new strength training machine line at IHRSA 2015

PRIME Fitness USA, a new commercial and home gym equipment brand, will be launching 3 new lines of selectorized strength training machines at the International Health, Racquet, & Sportsclub Association (IHRSA) 2015 convention in Los Angeles. From March 11th-14th, PRIME will be showing off their new weight machine lines: Evolution, Hybird, and Legacy. In addition to selectorized machines, PRIME manufactures plate-loaded machines, rigs and racks.

PRIME is owned and manufactured by Specialty Fitness Systems (SFS) in Franklin, PA. The company had been the sole manufacturer for Strive Fitness for years, but after SFS acquired Strive’s patents, the company developed PRIME. The new commercial gym equipment combines SFS’s manufacturing prowess and the innovative cam system Strive was known for, aptly renamed SmartCam.

The SmartCam allows users a variety of resistance selections at different points within an individual exercise motion. With the resistance set at any of 9 options on the cam, users can pinpoint the workout onto a specific stretch of their muscle, helping greatly with spot muscle training or rehabilitation.

Beyond selectorized and plate-loaded machines, PRIME offers racks fit for a Steeler.  PRIME Fitness is a proud training partner of the Pittsburgh Steelers.  Garrett Giemont, Strength and Conditioning Coach for the Pittsburgh Steelers, will also be at the PRIME booth at IHRSA 2015 to show convention attendees how the Steelers get pumped with PRIME.

So check out Booth #1447 if you can make it to IHRSA 2015, March 11-14th in Los Angeles. Or for more information about PRIME Fitness USA, email