PRIME On The Road – Part 2 – LIVE Update

PRIME On The Road – Part 2 – LIVE Update


As I write this, we are sitting in the San Francisco International Airport… waiting out our 5-hour delay for a flight to San Diego.  Since we have some down time, here is a quick update on our PRIME on the ROAD – PT 2 trip so far…

Day 1: Saturday – March 17th, 2018  | PRIME Demo w/ N1 Education Team

We landed in Denver around noon, grabbed our rental car, and headed downtown for our Hotel.  Sounds simple enough, right? Wrong. Apparently St. Patrick’s Day is a big deal in Denver (in retrospect… “duh”), but we didn’t plan for just how big of a deal it is – as in full-blown parade complete with road closings.  So, the 30-minute drive to the hotel was an adventure, but we made it.  The delay gave us just enough time to grab a quick lunch at Whole Foods before we headed to The Gym At Prospect in Longmont, CO – the host gym for the PRIME Demo with the team from N1 Education.

The demo was from 5PM to 7PM and was chalked full of excellent information.  Coach Kassem shared tons of great insight in to the features and advantages of PRIME equipment.  All of the attendees (both on-site and online) got a comprehensive overview of the science behind our SmartStrength™ Technology and were able to have all of their questions answered.  If you weren’t able to be at the event, be sure to check out the video of the Facebook LIVE Steam HERE.


Day 2: Sunday – March 18th, 2018 | SC Fitness – Burlingame, CA

Sunday we headed to the airport for the next city on the tour – San Francisco, CA.  We landed in SF in the early afternoon local time and headed directly to our first customer visit – SC Fitness.  When visiting customers for the first time, it’s a little like Christmas as a kid.  You have no idea what to expect, but the anticipation of seeing the equipment in its new home is always exciting. SC Fitness didn’t disappoint. Tucked away in an unassuming commercial park, SC Fitness is one of the most impressive private training facilities you’ll find.  At 2,000 sq. ft., what SC Fitness lacked in size, it more than made up for with equipment and efficiency. Owner, Steven Chou, has done and incredible job of maximizing every single inch of the space. Every piece of equipment was calculated and served a purpose.  Featuring over 10 pieces of PRIME equipment, including a PRIME Steel Double Half Rack, Plate Loaded and Hybrid pieces, and a plethora of PRIME Accessories, the facility is a trainer’s dream.   Huge SHOUT OUT to Steven for his hospitality and support.  We are honored to be part of your masterpiece!  For more info, give Steven a follow on Instagram at @choco_vanilla_deadlift_gorilla

Day 3: Monday – March 19th, 2018  | Santa Cruz, CA

Monday was schedule as a bit of a down day to play catch up on rest and work. That was until we got a DM on Instagram from a prospective customer looking to learn more about PRIME.  After a quick arm workout, we hopped in the car and headed for Santa Cruz to meet up.  To be respectful of the customer and their plans, we kept it short, but it was an awesome meeting with great people.  More news coming soon – so stay tuned!

Day 4: Tuesday – March 20th, 2018 | Santa Rosa, CA

As we were planning the west coast trip, we really wanted to make an effort to get to Santa Rosa to visit Saiyan Strength.  The online buzz around this facility, which isn’t even open yet, had certainly peaked our interest.  Along with the 20+ pieces of PRIME equipment, the word on the street was this place would feature equipment from brands like Watson, Westside Barbell, Eleiko, Elite FTS, and more!  Well, we can report to all of you, it’s all true… and it’s epic.  Upon walking in, you pass through what will eventually be the front office area for the gym before passing through a door that opens up to a warehouse space with over 15,000 sq. ft. packed with the best strength equipment in the world. It’s literally the equivalent of Disney Land for a serious strength enthusiast.  We’ll let the pictures do the talking, but this is the definition of a destination gym.  If you are within a 4 or 5 hour drive, make it.  If not, book airfare.  It’s really that special.  Follow them on IG to get all the details as they prep for opening: @saiyanstrengthgym


So that leads me to today.  A travel day originally planned to get us to San Diego for IHRSA.  While it looks like we will still make it out today, we are working to reschedule a couple of meetings that unfortunately were casualties of the delay.   We’ll report back with a full update, but be sure to keep checking in to Facebook and Instagram to follow the happenings of the rest of the trip.  Until then…


– Team PRIME

PRIME On The Road – Part 1 – Central USA

PRIME On The Road – Part 1 – Central USA

A couple of weeks ago, we had the opportunity to visit 3 amazing PRIME customers.  Our travels took us to St. Louis, MO to visit House Of Pain, Lincoln, NE where we spent the day at Good Life Fitness, and lastly, Pickerington, OH, where we hung out with the gang at American Barbell.
Beyond being amazing facilities in their own right and amazing PRIME customers, we chose these facilities to see first-hand the value PRIME can offer to a variety of facility types.  From a hardcore/iron sport gym like House Of Pain, decorated with amazing artistic renderings of the who’s-who of bodybuilding, to the jaw dropping 40,000+ sq. ft. Good Life Fitness that puts big gym chains to shame. We wanted to highlight how the scientific advantages of PRIME equipment offers value to every type of gym and gym-goer.


Our trip started in St. Louis, a city that offered us perhaps the best BBQ Ribs we’ve ever eaten (shout out SugarFire) and one of the coolest gym atmospheres we’ve ever seen (see pictures below).  While the gym wasn’t open to the public yet (the grand opening is April 7th if you’re in the area – check it out), we were able to spend some time with their staff and trainers to showcase the power of SmartStrength.  It was humbling to see how engaged and truly excited the staff was to learn about the technology.  It’s always a pleasure to share the value of PRIME equipment, so a huge “Thank You” to Joe and his team!  Be sure to check out their clothing line too, visit and show them some love.


Once we left the gym, we had a few hours before our flight to check out the city. We followed a local recommendation to a restaurant called SugarFire – supposedly the best ribs in the city… and they must be. They were unbelievable. If you are in St. Louis, it’s a must.  After we ate, we did the tourist thing and got our tickets to the top of the Gateway Arch.  After a super uncomfortable 4-minute ride up, a beautiful view, and another 4 mins down, we were off to the airport. Next stop… Lincoln, Nebraska.


Outside of a terrifying 2-hour drive from Omaha to Lincoln in a blizzard, Nebraska was awesome.  Great people, great food, and a seriously impressive gym.  Good Life Fitness is a privately-owned gym with 2 locations in the Lincoln area. Their newest location showcases a 40,000+ sq. ft. facility featuring hundreds of pieces of equipment from cardio, machines and free-weights.  Good Life features over 20 pieces of PRIME selectorized equipment from our Hybrid line.  We were able to spend some time with their members to showcase a variety of techniques and tips on harnessing the power of SmartStrength for their individual fitness goals.  It was great hearing how PRIME has helped so many different people in so many different ways.  Before we headed out of town, we were able to have lunch with the Auxier brothers (Jason & Steve), the owners of Good Life Fitness.  Hearing their story and the vision they’ve executed in Lincoln was inspiring.  Like we said, great people…


The last leg of the trip took us to Pickerington, OH, a neighboring town to one of the most famous bodybuilding cities in America – Columbus – home of the Arnold Classic (this weekend actually).  Only 20 mins from the Columbus Convention Center sits a seriously impressive gym – American Barbell.  As the name implies, this place is a utopia for serious lifters.  Decked out with some of the best equipment in the world, the gym also features areas dedicated to powerlifting and functional training.  Regardless of your training style or objective, American Barbell is equipped with top of the line tools.


When we arrived to the gym, you instantly got the feeling that serious work was underway.  People were there with a singular purpose.  The vibe was awesome.  During our session, we were able to meet and train with professional MMA Fighter, Lance Palmer.  The 4-time All-American Ohio State wrestler turned UFC star couldn’t have been a nicer guy.  He shared that he drives 40 minutes one way to train at American Barbell (if that tells you anything about the quality of gym we are talking about) and really loves the PRIME equipment.  It was awesome to spend time sharing ideas and techniques to take his SmartStrength training to an even higher level.  A huge “Thank You” to Lance!


Our second day at American Barbell was the cherry on top of an already amazing trip.  We were able to spend some time with one of the true legends of Bodybuilding, John Meadows (AKA Mountain Dog).  John actually lives in the area and frequently trains at American Barbell.  Our time was spent shooting a workout with the co-owner of American Barbell, Courtney Allar.  Stay tuned for some amazing video content of the workout on our YouTube channel.


All in all, what a great trip.  We can’t thank all of the gym owners, staff, and members enough for their time, hospitality, and most importantly, support of PRIME!  We are already planning our next PRIME ON THE ROAD trip.  We’ll be heading out west, visiting some of the most elite training facilities in the world. So stay tuned!  Until then, Find Your PRIME.

[Check out the video and a few of the pics from the trip below]

– Team PRIME




LIFTOFF: The Rise of Smarter Strength Equipment

LIFTOFF: The Rise of Smarter Strength Equipment

OK, let’s try something.

Pick a product that you use frequently – any product. It could be your phone, your car, your computer, your TV… You get the point.
Now, rewind time and think about your product 10 years ago, 15 years ago, or even 20 years ago.   Is it the same today as it was back then? Does it work the same way? Has it improved?
The obvious answer to any product in today’s world is it has changed and it more than likely has improved quite a bit.  We’ve come to expect it.  Regardless of what product you chose, more than likely, version 2.0 was better than the original.  In most cases, the product you chose (assuming it was even around 20 years ago) might be almost unrecognizable beside today’s model.  Isn’t technology an amazing thing?

Now, think of the same scenario, but the product is the Arm Curl machine at your gym.  Is it the same as it was 10, 15, or 20 years ago?  Does it work the same way? Has it improved?

It’s odd. While everything else was zooming past us in light speed over the past couple of decades, the equipment at our gym pretty much stayed the same. Consider this: If you put the Arm Curl machine from a 2 decades ago right smack next to the one in your gym today, how much different would they be? Outside of the ‘style’ and ‘look’, functionally, in most cases, they’d be very similar.  There might be a flashy new QR code and upholstery color, but the mechanics of the actual exercise motion are probably nearly identical.

So, what’s the difference? For starters, everything else has gotten smarter.  Your phone, your car, your computer, and even your TV.  At the functional level, every one of those products has gotten “smarter” to make your results more desirable.

PRIME Fitness is on a mission to do the same thing to your fitness equipment. While other companies have resorted to LED screens, rep counters, and flashing lights, PRIME has enhanced the actual functionality of the machine to provide unmatched versatility and functionality that yields better results.

There is no other product in the Strength Equipment market that can do what PRIME SmartStrength® technology does. Period.

SmartStrength offers 5 resistance patterns that allow a user to target load a particular portion of the range of motion. In other words, with SmartStrength, you can train with 5 totally different resistance profiles on a single machine.  Why is that important? First, it allows you to focus your training in the part of the range you are the weakest.

For example, most people are weakest in the shortened position, meaning when the muscle is fully shortened (or contracted), it has the least output potential.  So, on a traditional piece of equipment, a user could only challenge the rest of the muscle with the maximum load possible in the shortened position. That means the rest of the muscle was not maximally challenged.  With PRIME, that same user could manipulate the strength curve via SmartCam Setting #2 (peak resistance at the end of the range) or #4 (peak resistance between the middle and end of the range) to create a more customized resistance profile to challenge the muscle at each point the range of motion.  That means the entire muscle was maximally challenged.

It’s a huge deal.  But honestly, isn’t it technology you’d expect in 2018?

Folks, simply put, whether you’re trying to get functionally fit, or put on additional muscle mass, PRIME Fitness is the smarter solution.

Contact us today with questions about how PRIME SmartStrength Technology can take your gym to an elite level.



  • Team PRIME






My PRIME With… Dan Greenbaum – PRIME Customer

My PRIME With… Dan Greenbaum – PRIME Customer

This My PRIME With… features Dan Greenbaum, the Owner of The Gym at Prospect, located just outside of Denver, CO.  Dan has outfitted his gym with a wide variety of PRIME equipment that covers pieces from nearly every category of the PRIME portfolio of products.  In this My PRIME With… we dig deeper into Dan’s background, his passion for fitness and why he is a believer in PRIME equipment.

Without further ado, here is My PRIME With… Dan Greenbaum. 

PRIME: Dan, you are the owner of The Gym at Prospect.  Tell us about the gym and why you decided to become a gym owner.

Dan Greenbaum: I have always loved fitness. I was a competitive hockey player throughout my youth all the way up to college. When I was 13 years old, I asked my parents if I could get a personal trainer and a membership to our local gym as I wanted to get stronger for the upcoming hockey season. I literally remember as soon as I was done with my first personal training session I fell in love with lifting weights. As soon as I got into college I started bodybuilding, and my love for building muscle only got greater. In college I wanted to go into medicine, but fell so in love with the way muscles contract and how biomechanics worked, I decided to major in exercise science. While in college, I also found that I loved not only training myself but my friends. I decided to get certified as a trainer and started training clients while finishing school. As soon as I graduated from college, I started training full time and my dream was to be able to open a gym one day. As the years passed, I wanted to create a gym where I could offer the best equipment, the best training environment, and the best personal training, so that I could help as many people as possible. About 2 years after I graduated from college, I was working as a trainer at a local gym and met my wife, who was also just as passionate about fitness as I was, and she also wanted to create a gym with the same ideology that I had dreamed of. In 2011 we got the chance to make our dream a reality, so we went for it, and that’s how The Gym at Prospect got started.

PRIME: You’ve decided to add a very wide assortment of PRIME machines and accessories to your gym.  How did you hear about PRIME, and what ultimately made you choose to bring in PRIME in such a big way?

Dan Greenbaum: Its funny, back at the first gym I ever trained at they had a Strive bicep curl and a Strive lying hamstring curl machine.  I remember back then how much I loved those two pieces. Fast forward 20 years. As I love learning and trying to continue to educate myself as much as I can, I found Ben Pakulski and his MI40 gym. I knew right away that Ben was it, he was THE guy that I wanted to learn from and he knew how to create the best facility. And of course, we all know BPak loves his Prime equipment. I eventually began working with my strength coach, Joe Bennett…he is my yoda! When he uses pieces of equipment, it’s for a reason and a purpose! So, that gave me all the reason I needed to go with PRIME.

PRIME: On the personal side, tell us a little bit about your own fitness goals.  What has your fitness journey been like to date, and do you plan to take in the future?

Dan Greenbaum: To piggyback on what I mentioned above, since college I have competed as a bodybuilder, which I absolutely love. I enjoy the process, seeing how by body can change from week to week, all the way up until a show.  But I would say my main fitness goals now continue to be to create the best, and most systematical and muscular physique that I can.  I love to learn, and I will continue to learn how to better structure my diet and training, and how to pick better exercises for the way my body is built, as well as work on how I execute those movements.

PRIME: For people reading this that might be struggling with plateauing, what advice would you give them to keep raising the bar?

Dan Greenbaum: Really what has helped me is understanding what each muscle does, what its function is, and constantly relearning how to execute specific movements correctly. I think what has also helped is a better understanding of how to fit my body to machines and exercises instead of the other way around. Too many people get attached to the thought that there is one magic exercise or workout program that is “the best” at getting results. Instead, you need to learn what works best for you, and how to actually execute each exercise correctly.

PRIME: OK, you can pick 3 training partners for one week, they could be anyone in the history of the world, who would they be and why?

Dan Greenbaum: This answer is going to sounds really boring. I would choose Ben Pakulski, Joe Bennett, and Tom Purvis.  Even though Joe is my current coach, I cannot think of anyone I would rather spend a week training with. He knows my body, he also knows how hard to push me and where I need the most work. Since I live in Colorado and he lives in Tampa, I have not got a chance to train with him in person. I do send him videos of all my exercises and he gives me weekly insights on how to perform them better and also calls me out if I’m not working hard enough. I would train with Ben for the same reasons: the knowledge, and just learning my limits without just pushing weight from A to B. I would want to train with Tom Purvis to learn the biomechanics behind each movement. Like I keep stating – I love to learn, and who best to learn from then Tom himself.

PRIME: Last question,  for anyone considering bringing PRIME equipment into their facility, what makes PRIME the right choice for strength equipment?

Dan Greenbaum: The reason I choose PRIME is because too many people only train in the mid-range of each exercise. For the majority of my members, they don’t really even know the difference among the different points of a range of motion or even understand what a strength curve is.  I wanted to be able to offer my members a better workout experience that would allow them to train through all ranges of motion. All they needed to understand is how to set the CAM on each piece of Prime and go. This has worked perfectly! Some of my members want to know the “why” behind the settings, but the most common thing I hear after members go through each piece is “whoa, I really feel like this exercise hit the whole muscle!” For me, this is great. As an exercise science nerd, I understand why PRIME equipment offers such a more complete workout for the trained muscle and can give my clients better, more effective workouts.




BPAK WEB SERIES | Spend The Week Learning From IFBB Pro Ben Pakulski

BPAK WEB SERIES | Spend The Week Learning From IFBB Pro Ben Pakulski

This week, all week.  It’s BPAK week at PRIME.

Last month was one of the most exciting months we’ve ever had at PRIME. The hype around the Open House Week at …destination DALLAS, TX was epic. Some of the biggest names in the fitness industry got to experience PRIME for the first time (and fortunately for us – they all loved it).  PRIME was shared, storied, tweeted and uploaded to hundreds of thousands of people new to PRIME. Like we said, super exciting.  With that, however, comes the ‘once chance to make a first impression’, so we thought it was important to take some time to really explain what makes PRIME equipment so unique.  Who better to deliver that message than our good friend, Ben Pakulski.  Ben is revered as one of the brightest minds in the world of strength training.  Upon his own admission, his very successful bodybuilding career was fueled by his exercise science background and ‘intelligent training’ philosophy.

At his gym, MI40 Gym in Tampa, FL, BPak has been training on PRIME equipment for the past 2 years, and he has a lot of it.  MI40 Gym features a wide rage of PRIME equipment, with 20+ pieces of plate loaded and selectorized, a PRIME Steel Rack and a variety of PRIME accessories. So, like we said, who better to train the staff and members at …destination DALLAS, TX. We couldn’t think of anyone.

We set up some cameras and shot the entire 2 hour session and developed a 6 part web series.  This week we will be releasing a new part everyday from 09/11/17 to 09/16/17.  Part 1 was released today.  Check it out below!


Destination Dallas TX | PRIME Fitness: “It Does Something Different”

Destination Dallas TX | PRIME Fitness: “It Does Something Different”

If we’ve said it once, we’ve said it a thousand times… ‘the best gyms in the world choose PRIME’.

Here’s just one more example of why truer words have never been spoken. Check out Destination Dallas TX.  Destination Dallas TX is one of the most sought after and traveled to gyms in the country. Destination is the home base gym for popular apparel brands GASP and Better Bodies, and home to a laundry list of IFBB & NPC pros, professional athletes and world class trainers; Destination Dallas TX is the epitome of what it means to be a world-class training facility.

In early 2017, Destination Dallas TX was in need of a new Leg Extension machine.  So they did what any good gym should do, they asked their members what they wanted.  Apparently, the word was out, and the PRIME Plate Loaded Leg Extension was on order.   Shortly after receiving the piece, the PRIME Team visited the gym to ‘train the trainers’ on how to get the most out of this new piece of technology.  The team at Destination Dallas TX loved the piece, the members loved the piece and it wasn’t long before conversations started about bringing in more PRIME at Destination Dallas TX.

Fast forward a few months… Destination Dallas TX is now home to over 15 pieces of PRIME equipment and a variety of accessory items (You can check out a killer time-lapse video of the install HERE).

So, why do the best gyms in the world choose PRIME? Greg McCoy, Global Marketing Manager for GASP, Better Bodies and Destination Dallas TX, explains why bringing in PRIME equipment was so important. “It’s different. You have to differentiate yourselves, and the equipment is different. Not just because it’s flashy or because the color green looks really good. It’s literally different. It does something different.”  (Check out the entire video HERE) 

The difference Greg is referring to is PRIME’s SmartStrength technology. Where a traditional strength machine places a consistant load throughout the range of motion, a PRIME machine goes a step further – check that – a PRIME machine goes 5 steps further.  With PRIME’s SmartStrength technology, a user can move the peak resistance throughout the range of motion via 5 different settings. In other words, with PRIME, you can customize your reps to suit your training objectives.

Here’s a great example:  In a recent visit to Destination Dallas, IFBB Pro Ron Partlow hit back.  Ron’s training objective was focusing on his lats, and more specifically, his lower lats.  In one set on the PRIME Extreme Row, Ron was able to move the peak resistance to the end of the exercise motion (the peak contraction at the top of the motion) to really emphasize the squeeze in the lower lats.  No bands, no chains, no gimmicks – he simply added weight plates on the bottom peg of the TorqueArm (Setting #2). By doing this, the machine added resistance at the end of the motion, where he wanted to focus his effort.

It’s this kind of versatility that makes PRIME equipment the most effective and efficient equipment in the world.

Still not a PRIME believer? It’s OK, no amount of explanation can replace a workout on PRIME.  Shoot us an email to and we’ll connect you with the facility nearest to you that has PRIME equipment.  You’ll be glad you gave it a try.

Till next time | #FindYourPRIME