PRIME News

The KAZ Handles launched last Friday! (Well, that sounded much easier than it turned out to be.) So, here’s a quick update on the KAZ Handles launch, and we’re going to give it to you straight - the good, the bad, and the ugly.   Before we do, we first wanted to say...

Last month, while traveling to Germany for FIBO 2019, we took a detour to the United Kingdom to make a long overdue visit to our good friend, Mark Coles at M10 Gym.  About 3 three years ago, Mark became the first gym in the UK to bring in PRIME equipment.  Since then,...

It’s official. The PRIME Prodigy Racks are now live and available for purchase! Launching new products is always exciting.  It’s the culmination of ideas, planning, and hard work – all of which the Prodigy line required high doses of, and our team delivered. But the...

PRIME Fitness, the leader in science-forward strength training equipment, has announced the addition of PGA Tour Superstar, Bryson DeChambeau, as an ambassador for the rapidly growing brand.  DeChambeau, who has accumulated five PGA Tour wins since 2017, credits his...

Happy New Year everyone! Hard to believe it’s already 2019. Luckily, we are excited for all the BIG THINGS 2019 has in store for PRIME, and we hope you will be too.  So, let’s dive right into it and get Vol. 2 of The Scoop underway… As many of you probably already...

Great relationships. They’re the backbone of any business and certainly very much a large part of the growth of PRIME.  Truly, it’s probably one of the most important ingredients in the recipe of our successes thus far. That said, it can be really difficult to forge a...

Rapid Fire: Favorite piece of PRIME equipment: Hybrid Pec/Rear Delt Favorite body part to train: Shoulders Favorite pre-workout: Neurocore Favorite song to train to: Anything by Halestorm PRIME: Abbie, you started with PRIME a couple months ago, how has working at...

The Scoop is a new update we will be doing a few times a year to update everyone on what’s going on at PRIME.  As we continue to grow and expand in to new areas and markets, we thought it would be a great way to share a particular moment in time to give everyone an...

When the opportunity comes along to help kick start a brand new high school athletic program, you jump at the opportunity.  In an effort to grow that game and give more kids the opportunity to play football, the NFL launched a program called Kick Start.  The program...

It’s been a crazy couple of weeks with the launch of the RO-T8 4N1 Handles we developed with our friends at N1 Education (Huge “thank you” to Coach Kassem and his entire team for all their insight and support). We are humbled to report that the first batch of the...

Big things are happening in a small town just north of Pittsburgh, Pennsylvania. Tucked away in the foothills of northwestern PA, a strength equipment manufacturer is making big waves in the fitness industry.  PRIME Fitness burst on to the strength equipment scene in...

Last month, PRIME hit the road again, continuing the PRIME On The Road series with Episode 4. This adventure took us to the great state of Indiana to visit (3) Mei Fitness locations. For over a year now, Mei Fitness has been investing in PRIME equipment in all 3 of...

The official press release for the launch of the PRIME RO-T8 Spreader Bar. ⬇️⬇️Link Below⬇️⬇️ PRIME Fitness Release - ROT8 SPRDR Bar Launch