PRIME News

Happy New Year everyone! Hard to believe it’s already 2019. Luckily, we are excited for all the BIG THINGS 2019 has in store for PRIME, and we hope you will be too.  So, let’s dive right into it and get Vol. 2 of The Scoop underway… As many of you probably already...

Great relationships. They’re the backbone of any business and certainly very much a large part of the growth of PRIME.  Truly, it’s probably one of the most important ingredients in the recipe of our successes thus far. That said, it can be really difficult to forge a...

Rapid Fire: Favorite piece of PRIME equipment: Hybrid Pec/Rear Delt Favorite body part to train: Shoulders Favorite pre-workout: Neurocore Favorite song to train to: Anything by Halestorm PRIME: Abbie, you started with PRIME a couple months ago, how has working at...

The Scoop is a new update we will be doing a few times a year to update everyone on what’s going on at PRIME.  As we continue to grow and expand in to new areas and markets, we thought it would be a great way to share a particular moment in time to give everyone an...

When the opportunity comes along to help kick start a brand new high school athletic program, you jump at the opportunity.  In an effort to grow that game and give more kids the opportunity to play football, the NFL launched a program called Kick Start.  The program...

It’s been a crazy couple of weeks with the launch of the RO-T8 4N1 Handles we developed with our friends at N1 Education (Huge “thank you” to Coach Kassem and his entire team for all their insight and support). We are humbled to report that the first batch of the...

Big things are happening in a small town just north of Pittsburgh, Pennsylvania. Tucked away in the foothills of northwestern PA, a strength equipment manufacturer is making big waves in the fitness industry.  PRIME Fitness burst on to the strength equipment scene in...

Last month, PRIME hit the road again, continuing the PRIME On The Road series with Episode 4. This adventure took us to the great state of Indiana to visit (3) Mei Fitness locations. For over a year now, Mei Fitness has been investing in PRIME equipment in all 3 of...

The official press release for the launch of the PRIME RO-T8 Spreader Bar. ⬇️⬇️Link Below⬇️⬇️ PRIME Fitness Release - ROT8 SPRDR Bar...

We’re back! What an amazing trip.  Our first international PRIME On The Road was a smashing success.  The trip totaled 9 days of travel featuring 2 destinations – Cologne, Germany and Budapest, Hungary. First stop, Germany.  While this wasn’t our first trip to...

The mission at PRIME Fitness has always been the same.  We aim to make world-class, science-forward strength training equipment.  What does that mean? It's pretty simple, it means we are committed to using science to relentlessly drive the innovation of better,...

Well, we are back from the PRIME On The Road PT 2 – West Coast.  What an awesome trip filled with amazing meetings, epic gyms, and some of the best human beings in the world. The last leg of our journey took us to San Diego, CA for the 2018 IHRSA Show.  For those of...

PRIME ON THE ROAD – PT2 – Update As I write this, we are sitting in the San Francisco International Airport… waiting out our 5-hour delay for a flight to San Diego.  Since we have some down time, here is a quick update on our PRIME on the ROAD - PT 2 trip so far… Day...