PRIME News

The PRIME Prodigy Racks are HERE!

It’s official. The PRIME Prodigy Racks are now live and available for purchase! Launching new products is always exciting.  It’s the culmination of ideas, planning, and hard work – all of which the Prodigy line required high doses of, and our team delivered. But the...

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PRIME Fitness Welcomes Bryson DeChambeau to Team PRIME

PRIME Fitness, the leader in science-forward strength training equipment, has announced the addition of PGA Tour Superstar, Bryson DeChambeau, as an ambassador for the rapidly growing brand.  DeChambeau, who has accumulated five PGA Tour wins since 2017, credits his...

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THE SCOOP | 2019 Is Here. So What’s Going On At PRIME?

Happy New Year everyone! Hard to believe it’s already 2019. Luckily, we are excited for all the BIG THINGS 2019 has in store for PRIME, and we hope you will be too.  So, let’s dive right into it and get Vol. 2 of The Scoop underway… As many of you probably already...

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PRIME Fitness Accessories Now Available at elitefts.com

Great relationships. They’re the backbone of any business and certainly very much a large part of the growth of PRIME.  Truly, it’s probably one of the most important ingredients in the recipe of our successes thus far. That said, it can be really difficult to forge a...

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My PRIME With… Abbie Tharan – Team PRIME

Rapid Fire: Favorite piece of PRIME equipment: Hybrid Pec/Rear Delt Favorite body part to train: Shoulders Favorite pre-workout: Neurocore Favorite song to train to: Anything by Halestorm PRIME: Abbie, you started with PRIME a couple months ago, how has working at...

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THE SCOOP | What’s Coming From PRIME Fitness

The Scoop is a new update we will be doing a few times a year to update everyone on what’s going on at PRIME.  As we continue to grow and expand in to new areas and markets, we thought it would be a great way to share a particular moment in time to give everyone an...

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RO-T8 4N1 Handles – Frequently Asked Questions

It’s been a crazy couple of weeks with the launch of the RO-T8 4N1 Handles we developed with our friends at N1 Education (Huge “thank you” to Coach Kassem and his entire team for all their insight and support). We are humbled to report that the first batch of the...

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PRIME Fitness Wins 2018 Men’s Health Fitness Award

Big things are happening in a small town just north of Pittsburgh, Pennsylvania. Tucked away in the foothills of northwestern PA, a strength equipment manufacturer is making big waves in the fitness industry.  PRIME Fitness burst on to the strength equipment scene in...

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PRIME Hits The Road… Again: Mei Fitness – 3 Locations

Last month, PRIME hit the road again, continuing the PRIME On The Road series with Episode 4. This adventure took us to the great state of Indiana to visit (3) Mei Fitness locations. For over a year now, Mei Fitness has been investing in PRIME equipment in all 3 of...

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PRIME On The Road – Part 3 – International

We’re back! What an amazing trip.  Our first international PRIME On The Road was a smashing success.  The trip totaled 9 days of travel featuring 2 destinations – Cologne, Germany and Budapest, Hungary. First stop, Germany.  While this wasn’t our first trip to...

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PRIME Launches RO-T8 2.0 Handles

The mission at PRIME Fitness has always been the same.  We aim to make world-class, science-forward strength training equipment.  What does that mean? It's pretty simple, it means we are committed to using science to relentlessly drive the innovation of better,...

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