PRIME News

When the opportunity comes along to help kick start a brand new high school athletic program, you jump at the opportunity.  In an effort to grow that game and give more kids the opportunity to play football, the NFL launched a program called Kick Start.  The program...

It’s been a crazy couple of weeks with the launch of the RO-T8 4N1 Handles we developed with our friends at N1 Education (Huge “thank you” to Coach Kassem and his entire team for all their insight and support). We are humbled to report that the first batch of the...

Big things are happening in a small town just north of Pittsburgh, Pennsylvania. Tucked away in the foothills of northwestern PA, a strength equipment manufacturer is making big waves in the fitness industry.  PRIME Fitness burst on to the strength equipment scene in...

Last month, PRIME hit the road again, continuing the PRIME On The Road series with Episode 4. This adventure took us to the great state of Indiana to visit (3) Mei Fitness locations. For over a year now, Mei Fitness has been investing in PRIME equipment in all 3 of...

The official press release for the launch of the PRIME RO-T8 Spreader Bar. ⬇️⬇️Link Below⬇️⬇️ PRIME Fitness Release - ROT8 SPRDR Bar...

We’re back! What an amazing trip.  Our first international PRIME On The Road was a smashing success.  The trip totaled 9 days of travel featuring 2 destinations – Cologne, Germany and Budapest, Hungary. First stop, Germany.  While this wasn’t our first trip to...

The mission at PRIME Fitness has always been the same.  We aim to make world-class, science-forward strength training equipment.  What does that mean? It's pretty simple, it means we are committed to using science to relentlessly drive the innovation of better,...

Well, we are back from the PRIME On The Road PT 2 – West Coast.  What an awesome trip filled with amazing meetings, epic gyms, and some of the best human beings in the world. The last leg of our journey took us to San Diego, CA for the 2018 IHRSA Show.  For those of...

PRIME ON THE ROAD – PT2 – Update As I write this, we are sitting in the San Francisco International Airport… waiting out our 5-hour delay for a flight to San Diego.  Since we have some down time, here is a quick update on our PRIME on the ROAD - PT 2 trip so far… Day...

A couple of weeks ago, we had the opportunity to visit 3 amazing PRIME customers.  Our travels took us to St. Louis, MO to visit House Of Pain, Lincoln, NE where we spent the day at Good Life Fitness, and lastly, Pickerington, OH, where we hung out with the gang at...

OK, let’s try something. Pick a product that you use frequently - any product. It could be your phone, your car, your computer, your TV… You get the point. Now, rewind time and think about your product 10 years ago, 15 years ago, or even 20 years ago.   Is it the same...

This My PRIME With... features Dan Greenbaum, the Owner of The Gym at Prospect, located just outside of Denver, CO.  Dan has outfitted his gym with a wide variety of PRIME equipment that covers pieces from nearly every category of the PRIME portfolio of products.  In...

This week, all week.  It's BPAK week at PRIME. Last month was one of the most exciting months we've ever had at PRIME. The hype around the Open House Week at ...destination DALLAS, TX was epic. Some of the biggest names in the fitness industry got to experience PRIME...