PRIME News

RO-T8 4N1 Handles – Frequently Asked Questions

It’s been a crazy couple of weeks with the launch of the RO-T8 4N1 Handles we developed with our friends at N1 Education (Huge “thank you” to Coach Kassem and his entire team for all their insight and support). We are humbled to report that the first batch of the...

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PRIME Fitness Wins 2018 Men’s Health Fitness Award

Big things are happening in a small town just north of Pittsburgh, Pennsylvania. Tucked away in the foothills of northwestern PA, a strength equipment manufacturer is making big waves in the fitness industry.  PRIME Fitness burst on to the strength equipment scene in...

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PRIME Hits The Road… Again: Mei Fitness – 3 Locations

Last month, PRIME hit the road again, continuing the PRIME On The Road series with Episode 4. This adventure took us to the great state of Indiana to visit (3) Mei Fitness locations. For over a year now, Mei Fitness has been investing in PRIME equipment in all 3 of...

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PRIME On The Road – Part 3 – International

We’re back! What an amazing trip.  Our first international PRIME On The Road was a smashing success.  The trip totaled 9 days of travel featuring 2 destinations – Cologne, Germany and Budapest, Hungary. First stop, Germany.  While this wasn’t our first trip to...

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PRIME Launches RO-T8 2.0 Handles

The mission at PRIME Fitness has always been the same.  We aim to make world-class, science-forward strength training equipment.  What does that mean? It's pretty simple, it means we are committed to using science to relentlessly drive the innovation of better,...

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PRIME On The Road – PT 2 – West Coast

Well, we are back from the PRIME On The Road PT 2 – West Coast.  What an awesome trip filled with amazing meetings, epic gyms, and some of the best human beings in the world. The last leg of our journey took us to San Diego, CA for the 2018 IHRSA Show.  For those of...

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PRIME On The Road – Part 2 – LIVE Update

PRIME ON THE ROAD – PT2 – Update As I write this, we are sitting in the San Francisco International Airport… waiting out our 5-hour delay for a flight to San Diego.  Since we have some down time, here is a quick update on our PRIME on the ROAD - PT 2 trip so far… Day...

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PRIME On The Road – Part 1 – Central USA

A couple of weeks ago, we had the opportunity to visit 3 amazing PRIME customers.  Our travels took us to St. Louis, MO to visit House Of Pain, Lincoln, NE where we spent the day at Good Life Fitness, and lastly, Pickerington, OH, where we hung out with the gang at...

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LIFTOFF: The Rise of Smarter Strength Equipment

OK, let’s try something. Pick a product that you use frequently - any product. It could be your phone, your car, your computer, your TV… You get the point. Now, rewind time and think about your product 10 years ago, 15 years ago, or even 20 years ago.   Is it the same...

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My PRIME With… Dan Greenbaum – PRIME Customer

This My PRIME With... features Dan Greenbaum, the Owner of The Gym at Prospect, located just outside of Denver, CO.  Dan has outfitted his gym with a wide variety of PRIME equipment that covers pieces from nearly every category of the PRIME portfolio of products.  In...

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