PRIME News

PRIME Launches RO-T8 2.0 Handles

The mission at PRIME Fitness has always been the same.  We aim to make world-class, science-forward strength training equipment.  What does that mean? It's pretty simple, it means we are committed to using science to relentlessly drive the innovation of better,...

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PRIME On The Road – PT 2 – West Coast

Well, we are back from the PRIME On The Road PT 2 – West Coast.  What an awesome trip filled with amazing meetings, epic gyms, and some of the best human beings in the world. The last leg of our journey took us to San Diego, CA for the 2018 IHRSA Show.  For those of...

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PRIME On The Road – Part 2 – LIVE Update

PRIME ON THE ROAD – PT2 – Update As I write this, we are sitting in the San Francisco International Airport… waiting out our 5-hour delay for a flight to San Diego.  Since we have some down time, here is a quick update on our PRIME on the ROAD - PT 2 trip so far… Day...

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PRIME On The Road – Part 1 – Central USA

A couple of weeks ago, we had the opportunity to visit 3 amazing PRIME customers.  Our travels took us to St. Louis, MO to visit House Of Pain, Lincoln, NE where we spent the day at Good Life Fitness, and lastly, Pickerington, OH, where we hung out with the gang at...

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LIFTOFF: The Rise of Smarter Strength Equipment

OK, let’s try something. Pick a product that you use frequently - any product. It could be your phone, your car, your computer, your TV… You get the point. Now, rewind time and think about your product 10 years ago, 15 years ago, or even 20 years ago.   Is it the same...

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My PRIME With… Dan Greenbaum – PRIME Customer

This My PRIME With... features Dan Greenbaum, the Owner of The Gym at Prospect, located just outside of Denver, CO.  Dan has outfitted his gym with a wide variety of PRIME equipment that covers pieces from nearly every category of the PRIME portfolio of products.  In...

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My PRIME With… Kyle Flick – Team PRIME

This month we are bringing you the 3rd edition of My PRIME With... a monthly blog series where we ask a friend of PRIME's a few questions, aimed at getting a little more information into how they find their own PRIME.  This month we are flipping things around a little...

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Enter To WIN: PRIME My Gym Facebook Contest

Today kicks of the start of the #PRIMEMyGym giveaway!  Contest registration is now open on the PRIME Facebook page and will remain open through the end of the month (July 31st, 2017). One lucky winner will receive a PRIME Pack that includes the following items: One...

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My PRIME With… Mark Coles – M10 Gym

Welcome to the 2nd edition of My PRIME With... featuring Gym Owner, Physique Coach, Bodybuilder and PRIME Athlete - Mark Coles. Mark is the owner of M10 Gym in Nottingham, United Kingdom.  Mark's passion for fitness and helping others is infectious. So, we wanted to...

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Mark Coles Explains The Benefits of PRIME RO-T8 Handles

Mark Coles is the Owner & Founder of M10 Gym in Nottingham, United Kingdom. He's one of the top trainers and brightest minds in the fitness industry. Mark and his team at M10 have been using PRIME RO-T8 handles over the past 6 months - helping their clients reach...

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