Find Your PRIME.

The Science of Strength Training

The cornerstone of PRIME’s innovation is the patented SmartStrength® technology, a game changer in strength training equipment. Featured on both selectorized and plate loaded equipment, PRIME’s SmartStrength® technology puts the power in the hands of the user – offering the unique ability to move the peak resistance throughout the range motion. This accommodation of the resistance curve allows a user to train in the lengthened, medial and shortened positions individually, ultimately yielding muscle fiber recruitment from origin to insertion.

The best gyms in the world choose PRIME.

Ben Pakulski (aka BPak)

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Ben Pakulski (aka BPak)

Owner, MI40 Gym, Tampa FL

Why I chose PRIME:
My brain is constantly looking for ways to improve my workout efficacy and get the most out of every single set and rep. When I found PRIME I was hooked. Once I understood the SmartStrength technology, my workouts improved dramatically and results skyrocketed. I chose PRIME for the very first line at MI40 because I knew the value and implications of hypertrophy training, athletics and improved range of motion. For anyone serious about building muscle, or improving performance, nothing else even comes close to matching the potential for output and efficiency that this technology offers. It’s absolutely essential that you check out the PRIME line today.

Mark Coles

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Mark Coles

Physique Coach/Educator, Owner M10 Fitness, Nottingham UK

Why I chose PRIME:
Myself and my team of physique coaches here in Nottingham are known for the standard of results we produce for our clients. Our clients deserve the best equipment to train on day-to-day. PRIME as a company puts so much detail into the thought process behind every piece of equipment that they manufacture – anatomy, physiology, biomechanics, when combined make the best equipment. I don’t know an equipment manufacture that puts the amount of detail in their equipment design that PRIME does. In order for my team to continue producing the standard of quality of results that we do, we would be lost without pieces of equipment such as PRIME.

Dana Linn Bailey

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Dana Linn Bailey

Miss Olympia, Owner Warhouse Gym, Reading PA

Why I chose PRIME:
We chose PRIME Fitness USA for the Warhouse Gym because we want to give our members, our guests, our trainers, and of course ourselves the opportunity to be able to take athletic performance to the next level. The adjustable SmartCam and 3-peg Torque Arm design help you to train “smarter” by incorporating the use of the strength curve. Very few exercises, if any, maintain high tension on a muscle throughout its entire range of motion. Because of joint angles, the resistance or tension of an exercise cannot be constant through the entire rep. Most exercises have strength curves where tension is high only in specific portions of the range of motion, but by using PRIME’s innovative SmartStrength technology, you are able to train your muscle and give tension through the full range of motion. It’s also great for working on sticking points of exercises and helps you to recruit more muscle fibers that you would not be recruiting on traditional equipment. Train smarter. Train to get stronger. And maximize your time in the gym! Thank you PRIME Fitness! We love you and our members love you!

Charles Poliquin

Charles Poliquin

World Renowned Strength & Conditioning Coach

Why I chose PRIME:
I have invested in PRIME equipment to get the best out of my coaching results. Many Olympians get referred to me to help them deal with injuries. The biggest advantage of the SmartStrength feature, is that is allows me to match the strength curve of the athlete for a full range of motion. Their Plate Loaded Leg Curl is my favorite in dealing with hamstrings tears, as I can get the athlete to do full range in record time, and rebuild the strength accordingly. Because of the incompetence in the strength and conditioning world, I see a lot of slap tears. There again, a resistance training machine that allows to overload specific patterns of the strength curve is critical. Not only is PRIME ultra-valuable in the rehab process, the company also builds very sturdy, efficient pieces to maximize strength training.

Greg Roskopf

Greg Roskopf

Founder Muscle Activation Techniques (MAT), Denver CO

Why I chose PRIME:
When working with MAT clients, our specialists are always working towards specifically strengthening their clients’ weak links. Since bringing in PRIME equipment and their innovative SmartStrength® technology, our team can now manipulate the resistance profile of an exercise, an advantage that no other equipment can offer. This adjustability allows our specialists to isolate and target a particularly weak area of a muscle. The ability to appropriately challenge and strengthen weak areas (that are typically being compensated for during exercises) is a game changer for MAT and our clients results.

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